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Welcome to Allure!

Quality | Beauty | Excitement | Wellness

Allure is a nontoxic, vegan, cruelty-free brand. 

Our brand is made without 10 common toxic ingredients: formaldehyde, toluene, DBP - Dibutyl Phthalate, camphor, formaldehyde resin, xylene, parabens, ethyl tosylamide, triphenyl phosphate & fragrance. 

Our professional-grade polish is highly pigmented, long-lasting and allows you to look your best without sacrificing your health.


Loving the nail polish. I'm so rough on my hands. I work in the yard a lot but the polish has done pretty well not chipping. Very impressive


I love how it dries fast, very true to color and doesn't chip fast.


I love how vibrant it is. The top coat is great quality. Hard to find one that gives your nails a shine.